Marketing: A gateway to new beginning
It Global Services shows you the importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc
Marketing is a term that covers a whole gamut of activities aiming to make people aware of your products and services and persuade them to buy the same.
Multichannel Marketing
Online and offline activities are made due to a strategic marketing plan.
Market Analysis
Which services your company proposes and how it can improve your customers life.
Transparency
How to outdo competitors and strategies to build customer loyality.
Digital Marketing Characteristic
Digital Marketing is different from traditional marketing because of using web channel instead of offline tools.
Message Selectivity
Digital Market is targetted, so it is based on focused diffusion communication techniques since it is possible to segment client base toward is sent a specific promotion.
Personalization of communication
The online communication can be sent to specific customers based on their preferences. We base ourselves on information based on behavioral tracking, from users registration activity, to different online services, and using company owners databases.
Interactivity of the communication process
On social networks it is possible to let a specific post interactive , offering, in this way, an active client role using specific behavioral instructions, such as well-known call-to-action.
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Marketing activity set gathered around a website
We realize ad-hoc website designed custom-made on our customers, to reach your business target. Our team is composed by developers, web designers and marketing experts.
- SEO (Search Engine Optimization): Website visibility optimization on the principal search engines.
- SEM (Search Engine Marketing), Search Advertising and Display Advertising: the website display advertisement creation activity, or textual for search engines.
- DEM (Direct Email Marketing): The editorial planning activity and the information and/or promotional email sending to customers or potential customers.
- Web Analytics: The web data misuration science. It has a central importance for every Inbound Marketing action, for the Digital Strategy planning and to improve costantly Digital Marketing activity actually going on.
Key Elements
It is important, before starting a new strategy, to make a contest and market trend analysis using evolved marketing tools.
Define your goals
Your business goals might be to develop your brand awareness, break into a new geographic area, or increase online sales by a given percent
Identify your target audience
After you determine exactly whom your business wants to reach, it will be clearer which marketing strategies to choose.
Value proposition
To develop a marketing strategy that works, you must understand what your ideal consumer struggles with regularly.
Select your marketing channels
Where does your audience spend the most time? Is it social media or reading publications and online magazines? Once you know where the people you want to be reaching are, you can best select the types of marketing you wish to implement in your strategies.
Best marketing strategies
Remember that no matter which methods you decide to include, they will only be effective if your audience likes and trusts your business. As you carry out campaigns, aim to educate, inspire or entertain your audience, so you'll see the most impactful results.
Other Services
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Market Research
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